TTD --> Time To Decision

How much time we should take to make a decision.

The time we should take to make a decision depends on mainly two dimensions:

1 - How important, consequential, or impactful is that decision.

2 - Is it irreversible (there's no turning back) or reversible (it's easy to fix and change if needed)

  • For Impactful, irreversible decisions --> Let's take enough time to think about it.

  • For minor impact and reversible decisions --> We can decide quickly.

- Inspired by Jeff Bazos' process to take decisions at amazon.